Focus is trainable. And it's your real edge in an AI world
As AI multiplies information, the ability to focus on the right things is no longer optional; it's vital.
Learn to train it strategically, not straight to burnout.
@sustainablefocus2025
THE PROBLEM WE'RE NOT AWARE OF
Here is the myth: peak performance means deep, sustained focus and becoming indistractable.
But here's what my research reveals:
Deep, sustained focus leads to exhaustion and kills creativity.
Indistractable means increasingly isolated, destroying our ability to connect with what's around us.
Here's the irony: AI will handle execution. Connection and creativity are what remain uniquely human. Yet we're trading them away for crazy high, unrealistic standards of focus.
We're optimizing for the wrong things
SUSTAINABLE FOCUS: THE COMPLETE SYSTEM TO TRAIN YOUR FOCUS
Strategic Focus is the complete system for training attention that acts fast, and it’s built to last. It’s made of two elements: knowledge and practice
Sustainable Focus Framework
(The knowledge)
My proprietary, research-backed framework enhances focus while preserving and nurturing your creativity, energy, and connection.
Focus Gym
(The Practice)
Focus Gym is my exclusive practice designed to train and strengthen your focus.
CHOOSE YOUR PATH
Whether you're training your own focus, transforming your team, or bringing this to your community, there's a path carefully crafted for you
TRAIN YOUR FOCUS
For individuals ready to master focus and attention
Access the Sustainable Focus framework through structured training: workbooks, planners, Elite group experiences, and the complete Strategic Focus course.
Perfect for: Professionals, entrepreneurs, creatives who need focus without burnout
TRANSFORM YOUR TEAM
For companies and startups
Bring Sustainable Focus to your organization. Train your team to focus strategically at the office and at home, boosting productivity while reducing stress.
Perfect for: Companies, startups, leadership teams
PARTNER WITH US
For coworking spaces and membership clubs
Offer Focus Gym as a premium benefit to your members. Give them the competitive edge they need in an AI-driven world.
Perfect for: Coworking spaces, membership clubs, communities
About Concetta Cucchiarelli
I'm a researcher on how attention and focus actually work. My work reveals why current focus methods fail and what Sustainable Focus looks like.
Happear is my research and training company, where I continue this work through a transdisciplinary lens.
I'm here to bridge cutting-edge science with the best personal development, bringing Human Intelligence to its finest, starting with attention and focus.
Start from your focus today
Get insights on training focus and attention in an AI world. No productivity hacks, just research-backed strategies that actually work.