About
How I spent fifteen years discovering what everyone else missed about focus
As a teenager, I used to lose my voice. Not for an evening or two. For days at a time, unable to communicate with anyone, surrounded by people I could not reach.
I decided then to spend my life on connection, on listening, on communication, and focus.
I did not know yet that this would become a theory of attention.
The child who listened through surfaces
Long before I lost my voice, there was a desk.
When I was five, in kindergarten, I used to press my ear against my school desk and disappear. Not into my head. Into the desk. The teacher's voice moved through the air above me, but I was listening to her differently, face against the wood, feeling its temperature against my skin, the weight of my body leaning in. Inside that wood, a different world. The same room, filtered through a different medium.
Everyone assumed I was distracted. They were wrong. I was not going inward. I was going deeper into the room and expanding its access.
I would spend the next thirty years trying to understand what that child was doing. Years later, walking into landscapes with a recorder, listening for the sounds most people pass through without noticing, I was still doing the same thing, pressing my ear against the world to hear it more deeply. That work became the subject of a documentary, The Sonic Girl, which premiered at the Academy of Cinema in Rome.
The question no department would let me ask
The academic world kept telling me to specialise. I could not. The questions I cared about did not fit into a single field.
I studied Political Science to understand how groups make collective decisions. Then Sonic Studies, to understand how sound shapes perception. I began a PhD at the University of Trento and left it after two years, because the question I was actually asking could not be answered inside any single department: economics, psychology, sociology, philosophy, history. I worked as a researcher with the Centro Ricerche Musicali in Rome, on the relationship between music and the treatment of mental illness. Each of these answered part of the same question: what is the relationship between a body and the world it inhabits, and how does that relationship shape what we call attention?
The fragmentation of the academy was its own answer. Nobody owned the question because the question lived in the spaces between disciplines.
The voice, again
The voice that had failed me as a teenager became the first thing I studied as a researcher.
I worked with an otorhinolaryngologist and a singing teacher. Three different ways of knowing the voice in one room. Medicine, practice, research. We studied the relationship between the acoustic features of a voice and the emotions it carries: what a listener registers before comprehension catches up. Safety or threat. Energy or exhaustion. Presence or absence. The body in the listener reading the body in the speaker, through channels that precede interpretation. Out of that work came a theoretical paper, Reflections on a New Vocal Model, and a new model of vocal synthesis.
(Years later, after so much time spent studying the voice from the outside, I finished my own diploma in singing. The teenager who could not speak finally got to.)
I later spent time at STEIM in Amsterdam, the centre for electronic music and instrument-building, and lectured on voice acoustics at the Conservatorio Santa Cecilia in Rome.
This was, in miniature, the same argument I would later make about sound generally: perception is not contemplative, it is operational. The voice is not just a carrier of language. It is an ecological signal.
The night the question formalised
The work crystallised in a concert hall.
I was studying composition. One evening I watched composer after composer listen carefully to their own piece, and then leave the hall, or pull out a phone, or visibly lose interest in everyone else's. I had considered these people masters of listening. In fact, they were just filtering out what was not them.
That was the moment something turned. A world where no one can speak is tragic. A world where everyone speaks and no one listens is something else. It is a kind of collective loneliness with the lights still on.
A sentence arrived with a clarity I did not yet have language for:
We do not need more music. We need new ears.
Years later, the same sentence had grown:
We do not need more content. We need a different model of attention.
I founded a small research centre called Happear to investigate how listening and perception shape attention, and through that, our capacity for happiness. The name was the question made into a place: how to hear, how to listen well enough that being a person becomes easier.
What this became
Out of those years came the realisation that attention is not a cognitive achievement. It is an ecological one. We are coupled to the environments we are inside of, whether we choose to be or not. The dominant model of focus says: close the door, block the noise, eliminate distractions. It does not strengthen attention. It strips it.
This is the foundation of the work I have been building over the last seven years.
The instrument
Some years later, I built something people could step onto, and it would respond.
The interactive floor, which I called Terpsyphone, was a research instrument: a surface designed to make visible the invisible relationship between body and environment. When a person moved across it, it registered. It reflected back. It made the conversation between body and world legible, the one that had been happening all along, below the threshold of conscious attention.
I designed it. I built it. Sawing wood, soldering circuits, writing the code. I patented it. I used it to conduct primary research on how sound and movement shape perception.
(Over the years it has also been the object of academic theses by students working across music, design, and perception.)
In that work, I found something the textbooks had got wrong.
The famous laboratory studies on inattentional blindness (the invisible gorillas, the missed cues, the focused attention that supposedly makes us blind to what is right in front of us) describe attention stripped to a cue, isolated from the body, removed from the environment. In ecological acoustic environments, where sound carries the room, where listening is embedded in real space, that pattern does not appear the way the textbook says it does. Put listening back into a real world, and the body picks up what the classic studies said it would miss.
The reversal is not subtle. Some of the most cited findings about the limits of human attention are telling us about the limits of the laboratory, not the limits of us.
A note in the margin
Re-shaping Perception
Before Terpsyphone became a research instrument, it was an artistic one. I worked with dancers, theatres, and performance spaces, commissioned by Società dei Concerti Barattelli and Emotion Dance Company, presented at Lavanderia a Vapore in Turin, Balletto Teatro di Torino, and Teatro Bellini in Naples. It was there, not in the lab, that I studied how perception actually behaves. Music was the medium. The laboratory I needed was the stage.
The work won I Cantieri dell'Immaginario, an international prize for emerging artists under thirty-five, in L'Aquila, and was later selected for Synchronicities (Maretti Editore, ArtQ13), a curated publication on artists working at the intersection of technology, music, and the listener.
"My works are always an experiment where music is a consequence instead of an intention."
from Re-shaping Perception, in Synchronicities
When my own system collapsed
Then it happened to me.
A complex surgery forced me to make major decisions in total uncertainty. Shortly after, I moved to a country whose languages I could not speak: neither the local one nor the working second language around me. Every word, every sign, every exchange arrived without meaning at first glance. I was not overwhelmed by information. I was searching, desperately, for meaning in every signal, because I needed it to act, to decide, to live.
Everything seemed equally relevant. I was becoming crazy.
It was the same system I had spent fifteen years studying, now seen from the inside.
I learned, on my own skin, what fifteen years of external research could not have taught me. I learned what it costs when the perceptual signals you rely on go missing. I learned that the only signal still available, when the environment goes illegible, is the one coming from inside, and that the work, in those conditions, is to listen to it. Not selectively. Not for the parts that fit a story you are already telling. To listen even to the parts you do not understand and may not like.
The crisis did not disprove the theory. It proved it. And it gave me a concept I had not quite formulated before: information affordance, the capacity of an environment to signal what it is for, before you must engage with it. In a country whose language you do not speak, this collapses entirely. It is also the same condition I would later identify as a structural feature of digital information environments. When everything looks and sounds the same, you must consume to evaluate. That is exactly backwards from how attention actually works.
Five years of testing
Out of the crisis came a method.
I gathered everything I had learned (the years of research, the artistic work, what the body had taught me when the language was gone) and formalised it into a framework. I called it Sustainable Focus, deliberately. Most of what gets sold as focus is the quest for sustained focus: the maximum-output version, the productivity version, the one that asks you to grind harder against your own biology. Sustainable focus is something else. It is the focus that leads to fulfilment, not exhaustion. It lasts because it is built with how human attention actually works, not against it.
For the past five years I have tested it: with individuals, with teams, in workshops, in lectures on attention and focus in marketing and communication. The framework became a method. The method became a practice. The practice became the foundation of the masterclass, the planner, and Focus Room.
What I want most is for people to stop ending the day feeling they have failed at something they were told should be simple. It was never simple. It was just badly explained.
The return
I began my work in sound by losing my voice. The first thing I am building now is a voice-only app to help people focus.
The desk was a surface that transformed sound and revealed the room more fully. The floor was a surface that received bodies and made perception legible. The voice is a surface too, where the body's state, the speaker's intention, and the listener's nervous system meet.
Everything comes back. The medium changes. The question never does.
Selected work and affiliations
Commissioned and presented work
- Barbablue, DID Studio, Milan — commissioned by Società dei Concerti Barattelli and Emotion Dance Company
- Lavanderia a Vapore, Turin
- Balletto Teatro di Torino
- Teatro Bellini, Naples
- Spring Attitude, Rome
Research and teaching
- Centro Ricerche Musicali, Rome — research on music and the treatment of mental illness
- STEIM, Amsterdam — Centre for Research and Development of Instruments and Electronic Devices for the Performing Arts
- Conservatorio Santa Cecilia, Rome — lecturer in voice acoustics
- Reflections on a New Vocal Model — theoretical paper on voice production
- Vocal synthesis model
- Lectures on attention and focus in marketing and communication
- Workshops and consulting with teams
- Scientific advisor for Sheer by Arianna Todero
Recognition and feature
- I Cantieri dell'Immaginario — international prize for emerging artists under thirty-five (L'Aquila)
- Synchronicities, Maretti Editore / ArtQ13 — featured artist
- The Sonic Girl — documentary on field-recording work, premiered at the Academy of Cinema, Rome
Soon available
A white paper on the Attention Model behind Sustainable Focus is in preparation.
Get notified →